Comunication
Starting from the analysis of the initial situation it is possible to outline the strengths and improvement points of corporate communication.
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This, together with the identification of the desired objectives (as a result of the Planning carried out), allows the development of a Communication Plan aimed at involving the target audience and consolidating the corporate image.
In its operational definition, the Communication Plan is customized, taking into account the needs identified within the structure, the verification of the most suitable methods for the sector and the market, by defining: objectives, methods, timeframes and costs, as well as identifying suitable tools for evaluating results.
The Communication Plan may cover different channels and sectors, depending on the needs identified.
Internal Communication
With the emergence of remote working, there is a need to develop an up-to-date internal communication strategy between the headquarters and its employees, identifying which tools, digital and otherwise, to use to keep employees constantly updated on what is happening in the company, maintaining that link and involvement with the corporate world that is typical of actual workplace activity.
External Communication
This working tool is an essential complement to the Development Plan described in the previous section, acting as a bridge between the company and its external stakeholders, in particular, towards its market.
Contents and methods by which information is conceived, developed, coordinated and transmitted (including via the web) are fundamental for the construction and maintenance of the image, as well as for the development of planned activities.
Digital Strategy
A qualifying part of external communication is the definition of the Digital Strategy.
This path is aimed at enhancing the presence of the company and its offer on the web, through the construction of a plan that makes it homogeneous, active and effective.
The creation of a Digital Strategy requires:
- identification of the channels most widely used by one's target
- creation of ad hoc content for the chosen channels
- monitoring of the results obtained
- improvement of the channels previously activated by the company.